Arts Alive! announces participation in the Arts & Economic Prosperity V


Randy Cohen, Vice President of Research and Policy at Washington DC's American's for the Arts, presents the results from the 2008-2009 Arts and Economic Prosperity Study III done in the Monadnock Region.

Randy Cohen, Vice President of Research and Policy at Washington DC's American's for the Arts, presents the results from the 2008-2009 Arts and Economic Prosperity Study III done in the Monadnock Region.

The Arts Mean Business. That is the message being delivered today by Arts Alive!, announcing it has joined the Arts & Economic Prosperity® 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation’s nonprofit organization advancing the arts and arts education. It is the fifth study over the past 20 years to measure the impact of arts spending on local jobs, income paid to local residents, and revenue generated to local and state governments.

As one of nearly 300 study partners across all 50 states plus the District of Columbia, Arts Alive! will collect detailed financial data about our local nonprofit arts and culture organizations such as our theater and dance companies, museums, festivals, and arts education organizations. 

Arts Alive! is asking partner organizations to collect surveys from attendees at arts events using a short, anonymous questionnaire that asks how much money they spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Arts are generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.

Launch Event - December 10th, 2015


To announce and launch our participation in the study, Arts Alive! hosted a gathering at the Thorne Sagendorph Gallery on the campus of Keene State College on Thursday, December 10th at 8am-10am. A panel spoke about the uses of the study data and offered a Q&A session. John Hoffman, Beth Brown of MoCo Arts, Terry Williams of the Keene Sentinel, and Tara Kessler, a Planner for the City of Keene, were on the panel.

Community Engagement Event - June 3rd, 2016



Arts Alive! presented a panel discussion and networking opportunity on the importance of Economic Impact data in funding decision-making. 

The panel was be moderated by Melinda Mosier, Senior Program Officer at NH Charitable Foundation, and included:

 Ginnie Lupi, Director of the NH State Council on the Arts

 Ben Doyle, Community and Economic Development Specialist at the VT & NH USDA 

 Taylor Caswell, Executive Director of NH Community Development Finance Authority

 Joan Goshgarian, Executive Director of NH Business Committee for the Arts;

 Gina Goff, Senior Director of Community Involvement at C & S Wholesale Grocers.

Following the panel discussion were two break-out sessions. One was a workshop on how to use data in storytelling, and the other was a robust conversation on regionalism and regional marketing.

This event was generously hosted at the Peterborough Players, and was presented in partnership with the Hannah Grimes Center and was sponsored by C & S Wholesale Grocers. NH Center for Nonprofits also assisted in the development of the program and offered promotional support.