If you’re a working artist running your own small business, you know that promoting your work is essential if you want to draw in customers. Networking through Arts Alive programs, meetups, workshops, and field trips is a great way to meet other artists and learn from their marketing strategies. You may want to experiment with email marketing to drive more sales. Here’s how to write a compelling subject line, spruce up your newsletters with PDFs, and more.
The Benefits of Email Marketing
If you’re unfamiliar with the basics of email marketing, you might be wondering if sending out newsletters is really worth the effort. For small business owners in creative industries, the answer is yes!
Pure 360 states that email marketing is a cost-effective way to reach a loyal audience with targeted messages by segmenting your newsletters for different customer demographics. To get started, put an email newsletter sign-up field on your website so that visitors can subscribe.
Newsletter Content
What should you include in your newsletter? You can send out business updates, alerts about new product launches, giveaways, or upcoming sales, and subscriber-exclusive deals. If your business will have a booth at any events or local craft fairs, include the dates and times in your newsletter. Make sure to break up the written content with photos and calls to action. For instance, you can include photos of new artwork!
Getting Readers
How can you hook readers right away and ensure that they open your newsletter? You need an eye-catching, intriguing subject line that speaks to them! Your subject line is the first thing they will see, so spend some time playing around with your phrasing. Make sure that it touches on your audience’s pain points and core motivations.
Using the Right Tools
How can you design eye-catching newsletters that make people want to keep reading? Using tools like photo editing apps and graphic design platforms can be helpful. Additionally, you can easily find a free PDF converter. By incorporating PDFs into your newsletter, you can design “magazine-style” content that keeps readers coming back for more. PDFs are also secure and easy to upload. Plus, transforming different types of files into PDFs is simple with a handy conversion tool - just drag and drop the document into the tool.
Hiring Help
What if you don’t have the time or expertise to focus on email marketing? That doesn’t mean you have to give up on the idea. Instead, consider hiring an email marketing specialist. You can hire a full-time email marketer, or you can work with someone on a freelance basis. NeverBounce recommends asking any candidates to write a sample email newsletter for you - then, you can assess how well they capture your brand’s voice.
Data Visualization
To evaluate the success of your email newsletter, you’ll need to collect data. For example, most email marketing tools will provide metrics like your newsletter’s open rate, subscriber numbers, how many people click on your calls to action, and how many subscribers actually read to the end of your newsletter.
To easily make sense of all of this data, you may want to use a data visualization tool. When you can see your newsletter’s growth and other metrics illustrated visually, it’s much simpler to see where you’re succeeding and where you need to make improvements.
Email marketing is relatively straightforward, and after sending a few newsletters, you’ll get a better sense of what your audience is looking for. Soon, you’ll notice your sales ticking up as a result! With these tips, you’ll be able to write enticing subject lines, use PDFs to create engaging content, and even find an email marketing specialist to assist you.
Want to get more involved in your local artists’ community? Turn to Arts Alive!
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This is a guest post by Elena Stewart.
About the Author: Elena Stewart is a certified life coach who specializes in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She successfully transitioned from the corporate world to running her own business, and she now helps others achieve their career goals and dreams.
Photo via Pexels